Pillars

Leadership

In the protection of natural resources, in our agro-ecological production and in the quality of our products and our organization

 Equity

In the fair distribution of benefits free from any type of discrimination as well as in exemplifying solidarity and democracy in decision-making

 Efficiency

In the use of resources, in the work that we realize, in the promises that we keep and in our commercialization and search for markets

Transparency

In the use of resources, in the work that we realize, in the promises that we keep and in our commercialization and search for markets

Dedication

To the organization in fidelity and responsibility

Integration

Through the development of strategic alliances to solve problems, taking advantage of opportunities, and distributing benefits