| Respect to the earth and its existence Because it feeds us, we are made of earth and we owe it respect; respect to the ancestral agri-ecologic production system of Indoamerica, to the forest and its diversity, to the animals, rivers, and water as the source of life, to the trees and cacao as a sacred plant. If there are trees, there is water,
if there is water... there will be life | | Leadership In the protection fo natural resources, in the agri-ecologic production, en the quality of our products and organziation. | Equity As a way of distributing benefits without any type of discrimination. | Efficiency In the use of resources, in the work we realize, in the completion of promises, in the commercialization and search of markets. | Transparency In our actions, when we manage and use the resources of the organization for economic, social, and political ways.
| Dedication With the organization with faithfulness and responsability. | Integration Through the development of strategic alliances as a better way to surpass our weaknesses and take advantage of our opportunities, providing and receiving benefits. |
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