Leadership

In the protection of natural resources, in our agro-ecological production and in the quality of our products and our organization.
Equity
In the fair distribution of benefits free from any type of discrimination as well as in exemplifying solidarity and democracy in decision-making
Efficiency
In the use of resources, in the work that we realize, in the promises that we keep and in our commercialization and search for markets.
Transparency
In the use of resources, in the work that we realize, in the promises that we keep and in our commercialization and search for markets.
Dedication
To the organization in fidelity and responsibility
Integration
Through the development of strategic alliances to solve problems, taking advantage of opportunities, and distributing benefits